Momentous Rebrand
To help better bring the brand’s visual language in line with the science-backed nature of our approach to product development, we collaborated with external partners, There, There. and brand expert, David McGillivray. After the brand overhaul was complete, and the new design system was delivered, my responsibility was to help implement this new system throughout the organization, and all marketing channels. Scope of work included: develop new product renders with the help of another external partner, 85Sixty, update some of the product photography, supply all-new graphics for a website redesign, Amazon storefront refresh, brand collateral, content email layouts and post-purchase email flows, update our shipper box experience and apparel ideation.