Fit Fest
In April of 2022, rather than celebrating the company’s birthday for one day, we created a month-long Fit Fest. We offered deep discounts, daily deals, and gifts. We also created a weekly fitness series, available through our social channels that featured content from our Master Coaches. The campaign was intended to pay homage to our digital presence in the fitness industry starting in the late 90s and break out of our normal brand aesthetic with an exaggerated, eye-catching CRT glitchy appearance. My responsibilities: conceptualization and execution of all the assets, and providing art direction for video content produced by a video contractor.