About Me

I’m Rey Alonzo, a Creative Director and Designer based out of Nampa, Idaho...about a 25-minute drive from Boise. I’ve spent the last 12 years working as an in-house creative for two of the leading brands in the sports nutrition and fitness industry. As a Senior Designer at Bodybuilding.com, I had the honor to be a part of an Idaho homegrown company for 10+ years. Together we were been able to reach new audiences domestically and expand our customer base internationally in the UK, India, and Brazil. As a designer, I used my design and problem-solving skill set to help build up the Bodybuilding.com brand by creating fun and engaging campaigns, thrilling event experiences, helping in the development of training plans, and supporting the creation of our private supplement and clothing lines. As a Creative Director at Momentous, I was able to experience tremendous growth as the company was venturing out of its adolescent phase. During my time there we experienced sales milestones month over month. We also partnered with more than 150 professional and NCAA teams. Other high-level partnerships included: CrossFit, Andrew Huberman, Dr. Andy Galvin, Rich Roll, Annie Thorisdottir. As the only in-house creative I worked closely with our small marketing team, and outside agencies to create results-driven campaigns, optimize our paid channels, create engaging educational content, and help improve to overall visual language for the brand.