Bodybuilding.com Signature
In late 2021, we launched a new look for Bodybuilding.com. We wanted to do the same for our private line of supplements. The objective was to create a more edgier, bolder look, and improve shelf presence by adding bold font treatments, and full-color flavor splashes. My responsibilities: Conceptualization, art direction, working with our product design experts to finalize designs, and execution for all marketing assets.